Cindy Szponder’s Tips

Found an interesting article over at e-Strategy Blog.

In it, the author makes recommendations about how advertisers can utilize online video advertising effectively. Now, I don’t know about you, but I’d much rather be given the choice of whether to mouse-over something I see in the video to see whether there is a link to the item’s purchase/info page than be forced to watch an ad interrupt the video I’m watching or see something constantly scrolling across the bottom.

Anyway, the article is a good, quick read.