Cindy Szponder’s Tips

Read a cool article over on Yaro’s site this morning that really opened my eyes about e-mail lists. I’ve always heard “the money’s in the list”, heck I’ve even published on that topic on my blog. It was an eye opener to hear about the more important meaning behind the saying. It’s so true, now that it’s pointed out.

I’ve had mailing lists that I was on that I unsubscribed from because I felt that all the list owner wanted from me was more sales. The lists I’ve joined and stayed on were the ones where I’ve received valuable information, insights, and tips. Occasionally there were recommendations made for products and services, but it wasn’t the main focus of the newsletter. Come to think of it, because it’s so seldom interjected, I’m more likely to buy the recommended product or service–especially if I feel like I trust the list owner.

So, it really is all about the relationship you build with your list members.