Cindy Szponder’s Tips

Principle 31:  You become known by the actions you take. Take ethical actions.
“You are more known and judged for your deed and your actions than for your words.”—Jeffrey Gitomer
If you’ve been following this series, then you know I’ve been working through Jeffrey Gitomer’s book Little Platinum Book of Cha-Ching! There are 32.5 strategies listed in […]

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Principle 16: Listening Leads to Understanding
“Don’t talk for the sake of talking. Do listen for the sake of understanding.”—John Patterson
Although this principle is aimed at reminding salespeople to listen to their prospective customer, it applies well to blogging. When you receive feedback from your readers, do you take the time to read it and to […]

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Principle 15: Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
“Questions . . . may start a train of thought that will lead to good results.”—John Patterson
If you’ve been following this series, you know that I’m working my way through Jeffrey Gitomer’s Little Platinum Book of Cha-Ching! I’ve […]

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Principle 14: Gain interest with information about the customer. (Not your company, your product, or you.)
“Always leave him (the merchant) in such a frame of mind that he will be glad to have you call again.”—John Patterson
How to apply this principle to blogging stumped me at first. Then I realized that the main message for […]

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Principle 13: A Prepared Demonstration Means Personalized
“Don’t go out shooting until you have your ammunition ready.”—John Patterson
When I first read this principle I wondered how in the world I’d relate it back to blogging. After all, we don’t make sales presentations as bloggers. Or do we?
What is it we want to sell to our readers? […]

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Principle 12: Creating the demand converts selling to buying.
“People don’t like to be sold, but they love to buy.”—Jeffrey Gitomer
These principles are getting a little harder to relate back to blogging–at least in terms of what Jeffrey is recommending the salesman to do. He’s pushing calling and creating demand. Can you actually do that? Can […]

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Principle 11: Increase Business Connections to Increase Sales
“Networking is creating momentum toward business and career success.”—Jeffrey Gitomer
Of course, the book I’m reading is aimed at specifically at salesmen and businessmen; however, I think there is a lot that can be applied to blogging. For example, do you network and interact with other bloggers in your […]

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photo credit: Burning Image
Principle 10: Prospect for Probable Purchasers to Build Your Business Organically
“Take it for granted that everyone can buy, rather than determining without an interview that some people will not buy.”—John Patterson
Every business wants more customers. For blogging, that equates to readers. Every blog wants more readers and more readers should […]

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Principle 9: Use “today time management.”
“The successful person takes advantage of time all the time; the unsuccessful person laments in the lack of it.”—Jeffrey Gitomer
Wow. Talk about being convicted! Who hasn’t complained at one time or another about not having enough time?
All of us have the same 24 hours, but it’s a fact that some […]

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Principle 8:  Planning Prevents Wandering and Provides Direction
“If you plan your work, you will not find yourself standing on the corner wondering where to go next.”—John Patterson
Imagine how many people use Google or Mapquest to print out a road map before going to a new address. Yet, how many people spend even a minimal amount […]

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